Paradeep Phosphates Limited
Select a reporting date range.
Ask the data
Ask about the active date range and filters. The assistant uses read-only, qualified dashboard data.
API-key privacy: a user-entered key is used only for the current request. It is never stored in the database, files, cookies, browser storage, logs, or analytics.
AI analysis
Executive summary
Daily performance
Campaign performance
Hostname view
Data quality
City drill-down
Evidence is for qualification and explanation. It does not replace campaign-level KPI totals.
Data methodology
For each selected reporting date, the dashboard automatically selects the latest completed, quality-gated V8 ingestion run whose reporting window covers that date.
GA4 campaign metrics shown in the Meta-attributed dashboard are included only when GA4 evidence is present on the hostname specifically assigned to that campaign in Meta tracking.
Campaign-level GA4 KPIs come from the authoritative ppl_daily_campaign_ga4_facts table. City-level evidence is used only for hostname qualification and drill-down, so multiple city rows never multiply campaign KPI totals.
ppl_daily_campaign_ga4_facts
Dashboard help
Set the date range and optional hostname, UTM campaign, Meta campaign, ad set, and ad filters. All dashboard reports and AI questions use the active filter context.
Ask plain-language questions such as “Which campaign was most efficient?”, “Did NanoDAP work better than TSP?”, or “Which campaigns are spending without conversions?”
By default, most efficient means the lowest cost per qualified GA4 conversion among campaigns meeting the displayed minimum spend and conversion thresholds.
Results are descriptive performance comparisons. They are not controlled A/B-test conclusions: budget, targeting, creative, geography, timing, and attribution can affect outcomes. Review the table, active filters, and data-quality coverage before making decisions.
Campaign KPI totals use qualified, resolved facts. City data is evidence for drill-down and explanation; it does not replace campaign-level KPI totals. The AI response displays qualified-date coverage and any missing reporting dates.
The dashboard staging key stays on the server. If you choose “Use my API key,” it is used only for that one request and is never stored in MySQL, files, cookies, browser storage, logs, or analytics. You must enter it again after refresh.